Built for the season, not the sprint.

Campground and RV park SEO, starting at $1,200

Three sizes, one price each, agreed before anything starts. One payment, and everything you get is yours to keep.

Your email

Park name and town

Your messageHow many sites you have, and what is not working: listing, reviews, off-season hours.

I use what you send only to reply to you. It is kept in a private database at Cloudflare, not added to a mailing list and not shared. The privacy page has the details.

Email me which size fits

Prefer email? Write to hello@campgroundseo.com and I will reply the same way.

This is SEO for campgrounds and RV parks, also called local search optimization for campgrounds, sold as a fixed fee in three sizes: Good $1,200, Better $2,200, Best $3,800 USD. The same numbers are on the pricing page. Most of what an independent campground actually needs out of local search is a short list, and it finishes.

This site is the Google listing, directories and reviews. If the park needs the website itself built or rebuilt, that is Campground Web Designer, a separate practice run by the same person.

Google says you're closed because somebody drove past the chained gate in November and reported it. Your listing is filed under a category that doesn't trigger the search people actually type. There are two listings for one park, because the family who owned it before you set one up in 2011 and nobody ever merged them, and the old one has all the reviews. Your last review reply was three seasons ago. Your website says the county road and your listing says the highway, so Google is hedging its bets about where you are, and a hedging Google shows you to fewer people.

That's a job. It has a start and an end. You can pay for it once and get back to running the place.

What actually needs fixing

Almost always the same handful of things, and almost none of them are clever.

Your Google Business Profile needs to be claimed under your own name, not a previous owner's email and not a vendor's account. Your hours need to survive the off-season without the profile flipping to "permanently closed," which is the first thing I check on a seasonal park. Your category needs to be the one that triggers the search, because "campground" and "RV park" are separate entries in Google's list and they surface for different queries. Duplicates need merging into one clean listing, with the reviews kept. The name, address and phone need to match across your site, your Facebook page, the camping directories, and whatever aggregator scraped you a decade ago.

Then the reviews. Your guest is gone in three days and never coming back through the door, which makes campgrounds harder than a hair salon and means the ask has to happen while they're still on site. Replying to what's already there is free, takes about ten minutes a week, and it's the thing I see owners skip that costs them the most.

All of that fits into a few days of work, done properly, once.

Three ways to do this

Pick the size that matches the mess. All three are one price, paid once, and the number is always confirmed with you before any work begins.

Good

$1,200

• Claim and verify your Google Business Profile under your own login, including recovering access if a former owner or an old vendor still holds it
• Set your primary and secondary categories to the ones that actually trigger camping searches
• Set up seasonal hours properly, with the off-season handled so you don't disappear or get flagged closed
• Merge duplicate listings into one clean profile, reviews intact
• Fix your name, address, phone and website everywhere they disagree
• Answer the review backlog with you
• Regular updates while the work is underway, so you always know where things stand
• A one-page report: what was broken, what changed, what to watch yourself

Better

$2,200

• Everything in Good
• Listings built and corrected across the camping directories that actually carry weight, plus your state or provincial association
• Your photo set organized and uploaded properly, with a simple monthly rhythm you can keep on your own
• A review-request system that's yours to keep: a short link, a QR code, and a script that works at the office window and doesn't depend on cell coverage
• Amenity and attribute fields filled in everywhere they're searchable, so filters stop excluding you
• Weekly check-ins while the work is underway, so we can steer together as we go
• A 90-day follow-up look, included

Best

$3,800

• Everything in Better
• One or two new pages written for your strongest searches, built straight into your own site, yours to keep
• Local schema done properly on the site itself, so the technical side matches what campers see
• An honest look at who's actually outranking you in the map results, and why
• A written seasonal calendar: what to change in March, June, September and November, so the profile stays right without me
• Weekly check-ins for as long as the project runs
• A 6-month check-in, included
• First call if you ever want the site itself rebuilt, same person, already up to speed on your park

If Good turns out to be the right first step, whatever you paid counts toward Better or Best within the next year. It's a top-up, building on the work already done.

Every size above is one payment, not a monthly retainer. If spreading the cost works better for your park, financing is available at 0% interest over 24 months for qualified clients: just ask when we talk.

Pricing shown in USD. See Canadian-dollar pricing → The same three sizes, with what each one includes, are on the pricing page.

You own the Google Business Profile login. You own the pages. You own the photos and the review link. All of it stays yours and keeps working, on its own, long after the job is finished.

Start with the size that's right today, and grow into the next one whenever the season allows.

Think of it the way you'd think of a furnace tune-up. Somebody comes out once, works through a checklist, tells you what they found, and leaves you a note about what to watch. You pay them for the visit. You don't sign up for a monthly furnace subscription. Most local search work for an independent park is that same shape, sized to how cold the house got.

Now, retainers are a real product and I'll say so plainly. If you're a large multi-park operator, or you're publishing something every week, somebody genuinely has to be on it every month, and that's real, paid work. For a single park, the sizes above cover the situation completely. If you'd like somebody watching things after the job's done, that's available too, and it's a separate decision you can make later, with the first job already finished, paid for and working.

Who this is for

Three kinds of park search very differently, so I've written the specifics out separately. Find yourself here:

Independent campgrounds and RV parks Your camper is deciding in the next fifteen minutes, from a truck cab, on availability and distance. Your brand barely enters into it. The work is hours, category and map presence.

Glamping and unique stays Your guest found you on Instagram three weeks ago and is now checking Google Maps to confirm you're a real place. The work is photos, category and reviews that describe the experience.

Membership and seasonal parks Your buyer is shopping in February for a site they'll commit to all summer, and they're comparing four parks on paper. The work is consistency across every directory and reviews from people who've stayed for years.

Who you'd be calling

Christopher Ross. I've been building things on the web since 1996, and my larger consulting work runs under my own name at thisismyurl.com. Campground SEO is a separate practice, built for park owners specifically: same craft, same standards, a price sized to what a single park actually needs. More on that on the about page.

I'm not a campground operator and I won't pretend to be one. What I do have is a lifetime on the water as a sailor, which means I understand a business whose whole year is decided by five months of weather, and why the phone call you get in April is not the phone call you get in August.

What people say

Seasonal proof, not invented park quotes

I do not invent owner testimonials. The failure modes this work fixes are already written into the guides, because they are the ones parks actually hit:

• Google flips a seasonal park to closed when someone drives past a chained gate in November: how to keep the profile right off-season.
• "Campground" and "RV park" are different Google categories and surface for different searches: which category to pick.
• A previous owner's listing still holding the reviews is common enough after a sale that it has its own walkthrough: two Google listings for one park.

February is when next season's planners search, and when a passerby is most likely to report you closed. That is the window this work is built for.

Common questions

Where to start

Email with your park name, where you are, and the best way to reach you. I'll spend some time looking at what Google is currently telling people about you: your listing, your website, and how well the two line up. Within one business day you'll hear back from me directly, in writing, with three things: which of the three sizes fits your situation, exactly what it costs, and what the first week of work looks like.

Email hello@campgroundseo.com. If you'd rather ask one question first and decide later, that works too. Either way, I'll help.

Independent Parks

SEO for independent campgrounds

Seasonal hours, Google category mistakes, and duplicate listings, fixed. Local SEO for independent campgrounds and RV parks, from $1,200.

Glamping

SEO for glamping and unique stays

Photo strategy, the right Google category, and reviews that sell the experience. Local SEO for glamping operators, from $1,200.

Membership & Seasonal

SEO for seasonal campgrounds

Directory consistency across membership networks and reviews that read as long-term trust. Local SEO for seasonal campgrounds, from $1,200.