Local SEO for campgrounds and RV parks, starting at $1,200

Three sizes, one price each, agreed before anything starts. One payment, and everything you get is yours to keep.

Most of what an independent campground actually needs out of local search is a short list, and it finishes. Google says you're closed because somebody drove past the chained gate in November and reported it. Your listing is filed under a category that doesn't trigger the search people actually type. There are two listings for one park, because the family who owned it before you set one up in 2011 and nobody ever merged them, and the old one has all the reviews. Your last review reply was three seasons ago. Your website says the county road and your listing says the highway, so Google is hedging its bets about where you are, and a hedging Google shows you to fewer people.

That's a job. It has a start and an end. You can pay for it once and get back to running the place.

What actually needs fixing

Almost always the same handful of things, and almost none of them are clever.

Your Google Business Profile needs to be claimed under your own name, not a previous owner's email and not a vendor's account. Your hours need to survive the off-season without the profile flipping to "permanently closed," which is the single most expensive thing that happens to seasonal parks and happens to a lot of them every winter. Your category needs to be the one that triggers the search, because "campground" and "RV park" are separate entries in Google's list and they surface for different queries. Duplicates need merging into one clean listing, with the reviews kept. The name, address and phone need to match across your site, your Facebook page, the camping directories, and whatever aggregator scraped you a decade ago.

Then the reviews. Your guest is gone in three days and never coming back through the door, which makes campgrounds harder than a hair salon and means the ask has to happen while they're still on site. Replying to what's already there is free, takes about ten minutes a week, and it's the thing I see owners skip that costs them the most.

All of that fits into a few days of work, done properly, once.

Three ways to do this

Pick the size that matches the mess. All three are one price, paid once, and the number is always confirmed with you before any work begins.

If Good turns out to be the right first step, whatever you paid counts toward Better or Best within the next year. It's a top-up, building on the work already done.

Pricing shown in USD. See Canadian-dollar pricing →

Think of it the way you'd think of a furnace tune-up. Somebody comes out once, works through a checklist, tells you what they found, and leaves you a note about what to watch. You pay them for the visit. You don't sign up for a monthly furnace subscription. Most local search work for an independent park is that same shape, sized to how cold the house got.

Now, retainers are a real product and I'll say so plainly. If you're a large multi-park operator, or you're publishing something every week, somebody genuinely has to be on it every month, and that's real, paid work. For a single park, the sizes above cover the situation completely. If you'd like somebody watching things after the job's done, that's available too, and it's a separate decision you can make later, with the first job already finished, paid for and working.

Who this is for

Three kinds of park search very differently, so I've written the specifics out separately. Find yourself here:

Independent campgrounds and RV parks Your camper is deciding in the next fifteen minutes, from a truck cab, on availability and distance. Your brand barely enters into it. The work is hours, category and map presence.

Glamping and unique stays Your guest found you on Instagram three weeks ago and is now checking Google Maps to confirm you're a real place. The work is photos, category and reviews that describe the experience.

Membership and seasonal parks Your buyer is shopping in February for a site they'll commit to all summer, and they're comparing four parks on paper. The work is consistency across every directory and reviews from people who've stayed for years.

Who you'd be calling

Christopher Ross. I've been building things on the web since 1996, and my larger consulting work runs under my own name at thisismyurl.com. Campground SEO is a separate practice, built for park owners specifically: same craft, same standards, a price sized to what a single park actually needs. More on that on the about page.

I'm not a campground operator and I won't pretend to be one. What I do have is a lifetime on the water as a sailor, which means I understand a business whose whole year is decided by five months of weather, and why the phone call you get in April is not the phone call you get in August.

Common questions

Do I have to sign a contract or pay monthly?

No. Each size is one price, paid once. If you ever want more done later, that's a separate decision, not an automatic renewal.

We use a reservation system already. Does this replace it?

Not at all, and it isn't meant to. Your reservation software takes the booking. This work is about whether the camper finds you in the first place, before any booking screen enters the picture. The two sit side by side and I'll make sure your listing points at whatever you already use.

We show up fine in summer. Why would we bother?

Because your visibility in July is set by what your profile looked like in February, and February is when next season's planners are searching. It's also when a passerby is most likely to report your park as closed. The off-season is when the damage happens quietly.

We just bought the park. Where do we start?

Almost certainly with the listing the previous owners left behind, which is usually still live, still holding the reviews, and no longer reachable by anybody. That situation is common enough that I wrote it up: why your campground has two Google listings.

How do I know this actually worked?

You get a one-page report at Good, and ongoing check-ins plus a follow-up look at Better and Best. You'll see the before and after, not just my word for it.

Where to start

Email with your park name, where you are, and the best way to reach you. I'll spend some time looking at what Google is currently telling people about you: your listing, your website, and how well the two line up. Within one business day you'll hear back from me directly, in writing, with three things: which of the three sizes fits your situation, exactly what it costs, and what the first week of work looks like.

Email hello@campgroundseo.com. If you'd rather ask one question first and decide later, that works too. Either way, I'll help.